Search Engine Optimization
Having a website is pretty much vital for every business or service as most people are going directly on-line to find a particular business. The ones that have a good, eye-catching website are most likely to attract the viewer. However, many of you may already have a decent website, but it isn’t showing up on searches. Or perhaps your goal is to get new clients in, but you aren’t sure the best way to advertise. You may have heard the word SEO used frequently and may wonder what is it all about? Well SEO is short for ‘Search Engine Optimization’. This is all about making sure a website is as ‘optimized’ as possible to help it come up on search results, and to keep moving up the ladder.
Your website is the best tool for attracting new customers or clients. But just as important, is having your website show up on searches.
At Sundial Design one of the first things we do is to make sure your website is optimized. We include things like key words, Meta descriptions and alt tags. There are many strategies we incorporate including having unique and focused page titles, H1 fonts, descriptive content, etc.
Another important thing that we do at Sundial Design is to keep up with the latest news in Search Engine visibility practices to help further promote our clients web presence. For instance, October 2013 Google changed its algorithms for searches. The new Hummingbird algorithm was a HUGE deal in the world of SEO marketers! No longer was Google going to allow websites with key-word stacking to have preference in search results, in addition to other changes. This forever changed the way SEO companies operated. Now they had to come up with new strategies to help their clients. If your needs are beyond what we provide and you are looking to have an on-going monthly SEO campaign, then we can recommend options for you.
Google recently announced it will be requiring all websites to have an SSL Certificate. Many people will need to upgrade their hosting plans and/or purchase the certificate from their hosting provider.
Using Social Media to promote your business is extremely important, so we make sure we link your site to all the social media you are using, whether it be Facebook, Google Plus, Pinterest, Instagram, Linked In, and so on. We recommend ways to ‘Brand’ yourself and promote your website and then set up your site to include those things.
What you need to know is that our goal is for your business to get as much success as possible, and that you are genuinely happy with the website services we provide. With each step in the course of marketing & branding your company, we are as happy as you are to see the results, so that your business can have tremendous success.